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Online Marketing for Business

Issue: Address The Issues Why People Fail in Online Marketing

Problem: A common digital marketing mistake that brands make is they often concentrate on only one way of marketing, and put all their eggs in one basket.

Marketing can be done in many ways via many channels. But not all of them will carry the same cost or give the same returns.

For eg., a share by your friend on their social media page will cost you nothing, but hiring a celebrity to be your brand ambassador will be an expensive investment.

When it comes to digital marketing, techniques range from extremely low cost (and no cost) to relatively expensive tactics such as paid advertising campaigns. The problem which many companies face is focussing too much on one or the other extreme: either trying to run digital marketing on virtually zero budget, or investing in the most costly tactics, because they believe the most expensive option must be the best.

A common digital marketing mistake that brands make is they often concentrate on only one way of marketing, and put all their eggs in one basket.

Solution

The best thing to do is identify low cost ways of marketing that give the best returns. Choose your platform and marketing format carefully- and calculate which ones are going to give you maximum ROI. Make sure you monitor and track your ROI, so that you can allocate your funds to priority areas.

The trick is to strike a balance and look for the most cost-effective techniques which deliver the greatest ROI and social media is best in this.

When you think of social media, sites like Facebook and Twitter probably come to mind immediately. But messenger apps have actually caught up to social networks in terms of users. And increasingly messenger apps are being used for marketing.

The leader in most of the world is WhatsApp (a pun on the phrase “what’s up”), with 1.5 billion monthly active users around the world.

That kind of market penetration can’t be ignored. But how can you effectively use WhatsApp for marketing? Like all relatively unexplored frontiers, there are equal measures of risk and reward for early adopters. Tools like bulkwhatsappsender.com can represent a high return on your investment for WhatsApp marketing.

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